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We're hiring! Freelance Marketing & Communication Coordinator for Get Wasted- Dutch/English

10 January 2024

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ABOUT EIT FOOD

 

EIT Food is Europe’s leading food innovation initiative, working to make the food system more sustainable, healthy, and trusted by consumers. Established by the European Institute of Innovation and Technology (EIT) in 2017, EIT Food is a young and fast-growing partnership organisation focusing on entrepreneurship and innovation in the food sector. EIT Food is a member organisation bringing together key industry players, agri-food startups, research centres and universities from across Europe representing the food value chain in Europe. EIT Food headquarters (HQ) are based in Leuven (Belgium), and it has 5 regional offices in Europe (based in Belgium, Poland, Spain, Germany, and the UK), each working with and for partners in several EIT Food partner countries. Get Wasted is one of EIT Food’s initiatives in Belgium. EIT Food is specifically looking for a Marketing & Communication Coordinator for the Get Wasted project.

 

ABOUT GET WASTED

 

Get Wasted is a B2B marketplace for food surpluses. The online platform connects farmers and wholesalers to social organisations such as schools, as well as to restaurants and caterers. At Get Wasted, we are committed to combating food loss and waste by economically re-valorizing surplus food. Through our innovative platform, we empower producers by transforming surplus food into a valuable source of income. Our circular model ensures that the surplus generated by one actor becomes the raw material for another, effectively contributing to the global effort to reduce food loss and waste. By working with food surpluses, caterers and restaurateurs make their operations more sustainable, while it enhances consumers’ access to healthy, local and seasonal food options.

Our mission extends beyond the marketplace, as we raise awareness about food loss and advocate for a more sustainable and circular food system, targeting key stakeholders in the food industry, policy makers, and even consumers.

As Get Wasted’s MarCom coordinator, you will be working in a small, horizontally structured team of six dedicated freelancers.

 

Check our website to learn more about Get Wasted and EIT Food.

 

 

JOB DESCRIPTION & RESPONSIBILITIES

 

As Get Wasted’s new Marketing & Communication Coordinator, you will be responsible for further developing and implementing Get Wasted’s communication strategy, both online and offline. This entails setting out strategic guideposts, as well as creating content for our social media channels, website, our partner’s channels (newsletters, articles, etc.) and adverts. Additionally, you will develop promotional materials (postcards, stickers, etc.) and you will support the team with any relevant materials they may need (texts, email sequences, pitch decks, etc.). While our team communicates predominantly in English, the bulk of the content you’ll be creating is Dutch-language.

 

Key Responsibilities:

 

Marketing & Communication strategy:

Align the MarCom strategy with Get Wasted’s values and operational goals

Raise brand awareness and visibility

Ensure all communication efforts adhere to brand guidelines, maintaining a consistent visual identity

Liaise and align with EIT Food’s communications team and guidelines to maximise Get Wasted’s visibility in and through EIT Food’s channels

Social Media Management:

Create and manage engaging content across various social media platforms (Instagram, LinkedIn, Facebook).

Content Creation:

Create tailored communication materials for Get Wasted’s own channels, as well as partner’s outlets, including newsletters, social media posts, articles, blog posts, and press releases.

Showcase achievements to position Get Wasted (within EIT Food) as a key player in circular food systems and food loss & waste reduction.

Promotional Material Creation:

Conceptualize and design printed and digital promotional materials such as flyers, brochures, and merchandising items.

Collaborate with external agencies or freelancers for graphic design and other creative needs.

Lead Marketing:

Develop, evaluate and adapt Google Ads campaigns

Select relevant publications (in collaboration with our matchmaker and operational developer) to publish adverts in (both online and offline).

Create enticing adverts, both online and in print.

 

KEY SKILLS AND EXPERIENCE

 

Qualifications and experience:

Minimum 3 years of relevant working experience.

Educational background in Marketing, Communication, Public Relations, Media Studies, Journalism, Creative Writing, Languages, or in a related field.

Previous experience communicating about innovation, sustainability, circular food systems or the food industry are appreciated.

Experience with writing grant proposals is considered an advantage.

Experience with working with Get Wasted’s key stakeholders (farmers, schools, caterers, restaurateurs) is considered an advantage.

 

Skills and behaviour:

Written and spoken fluency in Dutch (native speaker) and English (near-native speaker level preferable).

Proven experience in social media management and content creation.

Ability to write copy for various communication channels (long copy, short copy, slogans, …) and audiences.

Ability to select and create visually appealing materials to support our communication efforts.

Organised, proactive and trustworthy.

Ability to work both independently and in small (multi-cultural) teams in a complex multi-stakeholder environment.

Comfortable working in a remote-first environment, using digital tools such as Slack and Asana to organise workflows

Strong team player with good interpersonal communication skills

 

WHAT WE OFFER

Play a key role in Get Wasted’s mission of fostering a sustainable and circular food system while tackling food loss and food waste

Be part of a dynamic, and supportive team of six dedicated and committed freelancers.

Deepen and broaden your experience and expertise in a nurturing setting

 

JOB TYPE

Freelance contract until 31 Dec. 2024 - 2 days / week

 

LOCATION

Remote work (from Belgium) with (infrequent) meetings in Leuven or Brussels. Occasional site visits, and attendance at events or project launches might be requested.

 

EXPECTED START DATE

As soon as possible

 

EQUAL OPPORTUNITIES

EIT Food is an equal opportunity employer, offering each candidate matching the minimum obligatory qualifications and experiences an equal chance in employment and promotion procedures.

 

APPLICATION

Interested candidates are asked to send their CV, 3 samples of work and their daily rate to kathleen.geerkens@eitfood.eu before 25th of January, 2024. Please state in the description line of the email your name and “application to the position of Marketing and Communication Coordinator Get Wasted” Shortlisted candidates will be invited for an interview.